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Reading list
Seven books, in the order to read them. The first two are enough for the first year.
| Book | Authors | Why it is here |
|---|---|---|
| Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean | Karen Berman and Joe Knight, with John Case (Harvard Business Review Press) | The best single book for an owner who is not an accountant. Read chapters 1 to 3 after Finance 1. |
| The Accounting Game | Darrell Mullis and Judith Orloff | Debits and credits taught through a lemonade stand. A weekend read that makes Finance 1 permanent. |
| Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too) | Christin Trujillo and Jessica Nunn, CPA (Maven Financial Partners) | The one medspa specific finance book in print. Pricing, staffing cost and treatment ROI from a CPA who works only in aesthetics. |
| Simple Numbers, Straight Talk, Big Profits! | Greg Crabtree | Written for owner operated businesses under $5 million. Owner salary, labor productivity, and why net income is not the number. |
| Built to Sell | John Warrillow | Why recurring revenue and owner independence set the multiple. Read before any conversation about growth or exit. |
| Accounting Made Simple | Mike Piper | One hundred pages. A desk reference for when a term in the monthly package is unfamiliar. |
| The Membership Economy | Robbie Kellman Baxter | Why recurring relationships beat transactions, and how to design one. Read before Operations 6. |
Also worth having: the annual AmSpa Medical Spa State of the Industry Report from the American Med Spa Association, the standard benchmark set for revenue, margin and patient behavior in the industry and the source of several targets on the scorecard; AmSpa's state legal summaries; and Google's Business Profile Help Center, which is free and is the primary source on local search.
Educational material from Benchmark Advisors, not tax, legal, medical or investment advice, and not a promise of any result. The sample clinic and its figures are invented. Rules differ by state and change; confirm anything that matters with your CPA, your attorney and your state board. Full disclaimers.